During the day, David assumes the role of meek and mild (yeah! right.) President of Just Between Friends. In this role, he helps groups throughout the nation through a web-based platform for membership management, communications and group-fundraising. While setting the product direction and steering the company, he is also the primary point of contact for investors who are interested in growing companies in this space.
Then, when it's time to reveal what's underneath, he writes a weekly business/technology column for a major city newspaper, and occasionally shows up on TV or radio. It's sort of in the same model as Superman and Clark Kent.
Wait; either Superman has it backwards or David does! You figure it out. Clark Kent quit his reporter job at the Daily Planet. In his column, in the Pittsburgh Post-Gazette, David supposes whether Clark Kent can make it as a VC, Angel, blogger or web-entrepreneur.